The biggest mistake sellers are making right now (and how you can help them avoid it)
Although you can't control rates, inventory or affordability, Jimmy Burgess writes, you can help your sellers navigate those realities.
RealPage acquires Cherre to build the data foundation for AI
RealPage has completed its acquisition of Cherre, betting that real estate's AI ambitions hinge on cleaner, governed data across the capital stack.
‘You’re all Tony Stark’: Rechat exec on AI and the Iron Man mindset
Rechat's Audie Chamberlain discusses how AI can cut weeks of marketing work into minutes, why "AI-powered" has become a meaningless term, and how to build an AI "chief of staff."
Winning AI search: Now Streaming
Jeff Lobb of SparkTank Media and Searchably.ai teaches you how to get discovered by AI as online search shifts.
Compass, Keller Williams, REMAX and more: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
Luxury buyers now expect home to function like a 5-star hotel
Miltiadis Kastanis shows how branded developments are transforming buyer expectations and elevating the resident experience.
Faith-based housing is coming. Is your market ready?
A North Carolina church just secured a conditional rezoning that includes 12 residential lots — no state law required. As the YIGBY movement expands across the U.S., real estate professionals need to understand how faith-based housing deals w...
Glennda Baker talks onstage at VidCon. Agents should listen up
From content audits to personal interaction, Baker shared insights from a career built with online virality and exceptional engagement, Troy Palmquist writes.
TransUnion adds alternative credit data to mortgage reports
TransUnion announced an addition to its mortgage credit report, TruVision Alternative Credit Attributes, designed to expand lender visibility beyond traditional credit data at no additional cost.
Pending sales slide 5.4% in June under pressure from high rates
Contract signings fell in all four regions, reversing spring's annual gains and signaling softer closings ahead.
Why 87% of homebuyers overpaid on their mortgage last year
A new Bankrate analysis of 3.2 million HMDA loans finds 87 percent of 2025 homebuyers overpaid on their mortgage rate, costing the typical borrower $78,186 over the life of the loan.
Active advertising: How local sponsorships bring a brand to life
Random event calendars don't help brokerages build community ties. Selective, well-followed-up real estate promotions do.
The Agency President: Saying ‘no’ to the wrong agents is our biggest growth strategy
Saying "yes" to the wrong agent can cost you in the long run. Rainy Hake Austin shares how The Agency decides whom to partner with as it grows.
Who’s hiring, merging and moving in real estate
From new C-suite appointments to a multistate brokerage merger, here's who's making moves across real estate this month.
Inside the 30-day plan: Your AI discovery checklist
Digital marketing expert Marci James helps you optimize your Google Business Profile, leverage YouTube and craft a 30-day plan to get AI to notice your real estate business.
Rechat’s latest feature assumes AI is already grading your reputation
Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.
Why psychological safety is becoming real estate’s most underrated service
Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.
Trusting AI with your finances is popular, but it could cost you
You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.